WORK / CASE STUDY
QiPao Festival - Times Square Flash Mob
Watch The Event
We produce large-scale cultural events with experienced location production and polished post-production designed to turn live public experiences into engaging television and digital content.
Overview
The 2015 Chinese QiPao Festival brought traditional Chinese fashion into the heart of Times Square with a large-scale flash mob featuring approximately one hundred performers dressed in distinctive qipao designs.
DAV Production provided video production and post-production for the television special, capturing the performance, fashion, cultural elements, and reactions of the Times Square audience while transforming the live public event into a polished program for television and digital distribution.
Our Role
- TV special production
- Times Square location production
- Flash mob and performer coverage
- Video direction
- Production management and coordination
- Crowd and audience reaction coverage
- Post-production editing
- Color and finishing
- Final television and digital program delivery
Result
A vibrant cultural TV special that combined traditional Chinese fashion with the energy of Times Square, bringing the qipao to an international audience through television and online distribution.
The finished program achieved more than 15 million original views within two months across digital platforms, including millions of views on YouKu and Tencent.
Times Square, New York City, NY
ICN TV Network / YouKu Fashion
TV special production, location video coverage, video direction, production coordination, post-production editing, color and finishing, and final broadcast/digital program delivery
We produce large-scale cultural events with experienced location production and polished post-production designed to turn live public experiences into engaging television and digital content.